From The New York Times:

 TELEVISION REVIEW | ‘MAD MEN’: ‘Mad Men’ Strains to Stay as Button- Down as Ever

 The new season of “Mad Men,” which begins on Sunday on AMC, stresses the darker side of its era’s innocence, leading viewers to marvel at a world so familiar and so primitive.

 http://www.nytimes.com/2009/08/14/arts/television/14mad.html

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